Cultivate offers a year-long, intensive training and coaching program to community leaders and social innovators.
Online training and real-time coaching focuses on the foundational aspects of planning, developing, and sustaining a community-led endeavor.
Participants grow in their capacity to lead effective grassroots community programs. Our training is holistic and focuses on building skills and knowledge for long-term success. Our ideal trainee is a community leader who wishes to do something for their community, but needs support to launch & sustain that effort. Developed specifically to introduce trainees to practices and concepts that they have no experience with, our program effectively builds the capacity of people who wish to make their communities thrive.
We provide the necessary foundation in community development and project management, so that community leaders can be fully prepared to lead and launch effective community programs.
Our training consists of ten core areas that we believe are crucial for a project's success, regardless of its community or focus. Through this training, community leaders can build their capacity, skills, and knowledge.
LEADERSHIP: Understanding who you are and establishing your potential as a leader.
1. Effective & Authentic Leadership
2. Knowing Yourself
4. Rest and Balance
COMMUNITY DEVELOPMENT: Understanding the principles & best practices of community work, no matter its focus or activities.
1. Types of Community Development Work
2. Principles of Community Development
3. Community Assessments
4. Needs and Assets
5. Community Mapping
6. Program Design
7. Problem and Solution Analysis
PROJECT PLANNING: Identifying your project, planning & launching it successfully.
1. Time Management & Action Plans
2. Creating a business plan
a. Mission & Vision statements
b. Program Descriptions
c. Program Objectives
d. Target Market Analysis
e. SWOT Analysis
f. Program Operations
g. Client Marketing & Communications
h. Human Resources
i. Expense Budget
3. Complexities in planning & program execution
4. Program Revenue Sources
5. Program Launch Strategies
CULTURAL ADAPTIVITY: Understanding the culture of your potential donors & supporters.
1. American cultural beliefs and practices
2. Understanding American philanthropic history & context
FUNDRAISING: Finding potential donors through online campaigns, crowdfunding, grants, events, and other fundraising through individuals, businesses, faith groups, and others; making the ask; donor stewardship.
1. Fundraising Best Practices
2. Types of funders
3. Fundraising with individuals
4. Fundraising with businesses, religious organizations, and civic groups
5. Networking, research & finding donor prospects
6. Fundraising with foundations & governments, writing grants
9. Donor stewardship & retention
How to manage and use donated funds within established best practices and the expectations of your donors. Plus, how to work with fiscal sponsors and other organizations.
1. Bookkeeping, using Microsoft Excel
2. Cash flows & budgeting
3. Financial reporting
4. Designated funds
5. Ethical considerations of financial management
6. Security, privacy and accountability
7. Establishing financial procedures & policies
8. Financial accountability & transparency
9. American expectations & cross-cultural dynamics in financial management
10. Fiscal sponsorship
How can good communication help you, and what methods are available to fundraise, raise awareness, connect with supporters, and gain a following for your work.
1. Storytelling principles
2. Gathering stories
3. Donor cultivation & stewardship
6. Annual Reports
7. Blogs & podcasts
9. Social Media – Facebook, Instagram, Twitter, & LinkedIn
10. Creating a communications strategy & calendar
11. Creating a Customer Management Database
Working with free online technology to help you advance your work.
1. Using apps and software programs
2. MailChimp for e-newsletters
3. Hootsuite for social media
4. Canva for designs & publications
5. Microsoft Word
6. Microsoft Excel
7. Email basics, Gmail & Google
8. Cloud storage
9. Photography & Videography Basics
10. Editing photos & videos
11. Project management tools
12. Online security & privacy
13. Best practices to keep your technology up-to-date and secure
How to measure & evaluate your impact.
1. The importance of measuring impact
2. Most significant change technique
3. Creating an impact strategy & assessment tools
4. Interpreting your impact data
5. Changing programs based on data
GOVERNANCE, HUMAN RESOURCES & PROJECT MANAGEMENT
How to have an effective & efficient project; working with staff, volunteers & board members; and ensuring proper governance, accountability, and transparency.
1. Ongoing program management
2. Creating a yearly calendar
3. Staff training, morale, & advancement
4. Working with a board of directors or leadership team
5. Governance policies & procedures
6. Recruiting volunteers
7. Working successfully with volunteers
8. Accountability & organizational transparency
9. Registrations, licensing & legal considerations
10. Strategic planning
Our staff and volunteers offer trainees their technical expertise, guidance, and support for success.
Trainees receive personalized coaching in project development, management, fundraising, leadership, communications, and things that are specific to their community and project.
All coaching takes place through regular phone calls and online calls.
We provide the tools and support for fundraising that allows our trainees to receive financial support for long-term sustainability and impact.
Trainees are given curriculum and coaching in fundraising to help to jump-start projects and create a financial base to find supporters. They also gain experience in donation management and reporting, applying for grants, using social media for donations and crowdfunding, and experience in growing a diverse source of financial support from individuals, foundations, groups, and businesses. Organizations that need fiscal sponsorship (to raise funds in the USA), are given recommendations to our partnering organizations, thus allowing those projects to solicit support from American donors.
This tier offers learners an intermediate-level access to our training program. This is ideal for people who are motivated to work independently, but are looking for some support from our coaches and to network with other program participants.
Cost: $500 for 12 months
What you get:
- access to online training program including homework (not reviewed by Cultivate)
- access to pre-recorded webinars
- access to Facebook group open to program trainees
- 1 personalized 60-minute coaching session (focused on your topic of choice)
Participants work through the training on their own, but are encouraged to complete one to two courses per month.
Participants are expected to work on their training & homework for at least 2 hours each week, but may find they need more time. Most participants find they gain the most from our program by devoting 4 hours or more per week.
This tier is open to anyone, and learners can start right away.
20% DISCOUNT AVAILABLE FOR GROUPS OF 3 OR MORE USERS.
This tier offers our most personalized training program. This is ideal for people who want our full support, learn best with feedback and encouragement, who have little-to-no experience in community development or organizational management, and want to engage fully with our staff, coaches, and program participants.
Cost: $5000 for 12 months
What you get:
- access to online training program
- review & feedback of training homework
- access to live interactive webinars each month
- monthly coaching emails
- access to Facebook & WhatsApp groups with other trainees
- 12 personalized 60-minute coaching sessions covering all aspects of the training, plus more if you need it!
This tier is limited to 30 participants per cohort, and an application is required. Participants work through the training on their own, but each month a training topic is focused on with the cohort and participants are encouraged to complete courses in the timelines provided so they can stay on track with the cohort.
Participants are expected to work on their training & homework for at least 2-5 hours each week, but may find they need more time. Most participants find they gain the most from our program by devoting 4-6 hours or more per week.
Next cohort starts on January 7, 2020.
LIMITED SCHOLARSHIPS ARE AVAILABLE! If you cannot afford the program fee, we may be able to offer your a full or partial scholarship, based on your financial need.